Why sign up to local directory?
It's all about being seen
It is vital that you get your business name out there - Yes we know that is an obvious statement, but many new or smaller businesses, hope that the power of Facebook or friend recommendations will help see them through. Ok, this may be true for some businesses in some areas. An electrician may get all his local business from his Facebook posts and shout-outs from groups in his town but a cookware shop may rely on bringing in customers from far and wide to boost it's takings.
Show up and sell out
Consumerism has changed and they way people look for business has changed. In the old days, you would look in the telephone book or the local paper and find the business you need. Neither method will bring you many customers these days.
You have to rely on the power of your social media, your website and being mentioned on other websites too.
Realistically, most small business websites are hidden deep inside a search engine, with the likes of the big businesses first in the results page. The chances are, that you will never be seen unless your potential customer happens to be searching for a plumber, with your name, in your town.
Shout about it
Getting your details on local websites, increases your chances of being seen by your customers.
Directory websites showcasing local companies tend to have a higher search engine ranking. Therefore, potential clients have more chance of being directed to your products or services than by not being on one.